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By Robert Cialdini
The highest-performing influencers don’t just rely on a brilliant argument; they prepare their audience to receive it. In this groundbreaking sequel to his classic bestseller Influence, leading social psychologist Robert Cialdini reveals that the secret to successful persuasion doesn’t lie in the message itself, but in the critical moments before it is delivered. By strategically managing an audience's initial focus and creating "privileged moments" of attention, anyone can prime a listener to be completely receptive to a request before they even hear it.
Category: Novel
Format: Physical Book
Availability: In Stock